Press Kit

Information for journalists, podcast producers, and media partners covering Hyrox, the hybrid-fitness sport, niche publishing, or independent fitness media.

Boilerplate (paste into stories)

One-line:

Hyrox Handbook is an independent fitness publication run by Kitaborn, an independent publisher of purposeful niche books. The site provides race guides, gear reviews, training plans, and technique guides for the global Hyrox community.

Two-paragraph:

Hyrox Handbook (59+ articles) is the leading independent resource for athletes racing or training for Hyrox, the world's fastest-growing standardized fitness race format. The site covers every Hyrox event city, gear reviews tested by athletes, station-specific technique guides, and structured training plans for first-timers through Pro division.

Hyrox Handbook is published by Kitaborn, an independent publisher founded in East Africa. Kitaborn's first book, the Hyrox Training Logbook, is available globally on Amazon (paperback) and Gumroad / Etsy / Payhip (digital). More Hyrox-series titles ship in 2026-2027.

Story angles

If you're looking for an angle, we can speak to:

• The rise of Hyrox as the fastest-growing fitness sport globally (search interest +83% YoY)
• How niche-publishing + niche-affiliate-blogs are an emerging indie creator model
• Building a Hyrox-specific niche site from East Africa serving global athletes
• The training data + analytics infrastructure of modern hybrid-fitness athletes
• Race strategies + technique that separate sub-90 from DNF
• Gender-specific training considerations in Hyrox (Pro Women's growth)
• The masters athlete (50+) Hyrox movement

Brand assets

For high-resolution logos, headshots, and press images, contact via hyroxhandbook.com/contact. We respond to legitimate press inquiries within 3 business days.

Founder + publisher

Kitaborn is operated by Morris [Surname]. Brick Method Press is the imprint pen name behind the Hyrox series.

For interviews: contact via hyroxhandbook.com/contact with publication, format (audio / video / text), expected length, and rough timeline.

What we won't do

• Pay-to-play coverage. We don't accept money for editorial coverage.
• Sponsored articles disguised as editorial. All affiliate / sponsored content is disclosed.
• Embargoed content for unspecified deadlines. Concrete embargo dates only.

What we'll happily do

• Provide quotes for Hyrox / hybrid-fitness / indie-publishing stories
• Background information on the Hyrox training landscape
• Connect you with athletes who've used our content for their training
• Brand assets + press images on request

Contact

For all press inquiries: contact via hyroxhandbook.com/contact. Response time is 3 business days.

Hyrox® is a registered trademark of HYROX GmbH. Hyrox Handbook + Kitaborn are independent and not affiliated with HYROX GmbH.